Top Link Building Mistakes that Marketers Make

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It’s a flat-out no-brainer that building links is vital for SEO. The only real issue is getting high quality backlinks from good and relevant websites. In other words, the whole link building process can be time consuming and expensive in its own way. That’s why you’ll need to take good care about your link building campaigns. Mistakes can be costly and waste a lot of your hard work, time, and money. There are mistakes that are easily avoided with the right knowledge and action. Ok – looks have a look at some commonly seen backlinking problems so you can prevent them in your own marketing.

One of the more common link building mistakes is to try and build backlinks from sites that have no relevance to your own site’s subject. When you’re looking out to build backlinks, make sure your focus is on getting them from relevant websites only. For example, if your site is all about weight loss, there’s no point in getting backlinks from gardening sites. It won’t add any value. It’s not always easy to locate good ranking websites that are relevant to your own, but it’s certainly not impossible. Regardless of how narrow your own site’s niche might be, there are lots of sites out there that will have some relevance to your topic for link building purposes. Type in your own niche’s keywords into a search engine and you’ll be surprised how many other sites are out there with similar topics to your own. Try emailing the owners of these sites and ask them for a backlink from their site to yours. Usually people hesitate to approach site owners and ask for a backlink but it’s one of the most reliable ways to get your link on the most relevant sites. It will take some time before you can get in touch with a large number of webmasters, but eventually the efforts will be worth it. Be patient with your link building efforts and continue aiming at the better quality sites that are relevant to your own and you’ll see results.

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The second mistake is getting high quality backlinks that have irrelevant anchor texts. It doesn’t make a big difference to your link popularity when you get links from high page rank pages, but the anchor text is useless and has something like “Click here!” in it. Using relevant keywords/phrases in your anchor text is valuable. Using keywords in your linking anchor text that are not relevant to your site will only hurt you. Some marketers may think the anchor text is less important than the backlink, that’s not correct. The anchor text in your backlink is very important very rankings, too. The most powerful approach is to decide what keywords you wish to rank for, then use them in backlink anchor text.

All in all, the mistakes discussed above can prove to be costly for you if you don’t avoid them, or else they will cost you a lot on the long term. You can fix them very easily and avoid them, as well.

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